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Pelaco Sign, 21-31 Goodwood Street, Richmond

The PELACO Sign was erected in 1939 on top of the PELACO Company’s factory in Goodwood St, Richmond. The sign, a large double sided sky sign with individual box letters illuminated in neon, is historically significant for its associations with PELACO, the best known shirt manufacturer in Australia.

The PELACO sign is socially important with its size and prominence symbolising the dominant role played by the PELACO Company in Australia as a shirt manufacturer. The sign also symbolises the social and economic importance of Richmond as an industrial suburb and its importance in the heartland of Victoria’s clothing and textile industry.

The VHRF Committee agreed to offer a grant of $50,000 towards fabrication, supply and reinstatement of new letters. The works have reinstated an iconic feature of the Richmond skyline in accordance with the Heritage Victoria permit.